👋—Hi, I’m Anna
I'm a product marketer with a background in art and design who thrives at the intersection of product and users. I'm the person who bridges what's being built with who it's being built for, and paints a picture of value along the way.
I love small, fast-moving teams where I get to work cross-functionally and move fluidly between research, strategy, and execution. My process starts with the user. Everything I build, from messaging to launch strategy, is grounded in what I learn from real people.
When I’m not building products, I’m often practicing pottery, buried in a classic novel, or cooking something hearty and homemade.
On the beach in San Diego
Batik workshop in Yogyakarta
Focus
GTM Strategy
Taking products from zero to market: defining positioning, building launch plans, and choosing the right channels to drive early traction.
Product Positioning
Translating user research and competitive analysis into messaging that differentiates. Bridging the gap between what a product does and why it's valuable.
Growth & Acquisition
Scaling users through paid and organic channels with structured testing frameworks that drive down CPA and scale what works.
Paid Acquisition: Meta Ads Manager, Apple Search Ads
Analytics: Amplitude, Google Analytics
Optimization: A/B Testing, ASO, App Store Connect
Research: User Interviews, Competitive Analysis
Creative: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Web: HTML, CSS, Framer