University Grubhub
Redesign of the existing Grubhub application for university dining hall systems.
Browse Restaurants
Select Items
Map
Checkout
Context
University Grubhub is designed for college campuses that utilize the existing Grubhub application towards their dining hall system. The redesign of the application has improved overall functionality and user experience.
Problem
The existing application demonstrates poor design within the information hierarchy, app organization, and color contrast, making it difficult for users to navigate options. There is no differentiation between the restaurants that allow order for pickup, order in person, drinks, or food only. Additionally, the interface is missing a map feature which would help users to better locate restaurants without needing a third-party application.
Solution
Improvements towards information hierarchy and content organization provides better navigation for users. Additionally, an added toolbar now differentiates venues that service order for pickup, order in person, drinks, or food only. Color contrast has been improved by removing dark coloring against poor typographic treatments, which also increased readability. Further, a campus map is now included for students to better navigate their campus venues within the application.
Competitor Analysis
Ranking: 2
Stars: 4.8
# of reviews: 15M
Ideal toolbar features
Breathable interface
Navigation bar for categories of food
Ranking: 5
Stars: 4.8
# of reviews: 6.2M
Delivery & pick-up option (in-person)
Easily detected pick-up time
Clear type hierarch
Ranking: 36
Stars: 4.8
# of reviews: 1.9M
Easily detectable pick-up/wait times
Favorites for restaurants
Multiple cart bundles at once
